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Saturday, June 1, 2013

Let's Hear It for the People Who Market Cherrios!

     Mike and I saw the new Cherrios commercial this week, the one that features a mixed race family, and we loved it.  "It's about time," we said.  Here's the spot:
http://www.youtube.com/watch?v=kYofm5d5Xdw

     The commercial aired on Monday and went up on YouTube on Wednesday.  Today, I read that some hateful, small-minded bigots out there left their racist remarks in the YouTube comments area.  Kudos to the Cherrios folks for refusing to pull the ad.  Cherrios is not the first product to feature mixed race relationships. Check out these other spots:

Dodge Charger - Brother Is Attacted to Sister's Friend:
http://www.youtube.com/watch?v=y3d8cs5xBIY

Serta - One of the Couples Is Caucasian/Afro-American, One Is Caucasian/Asia:
http://www.youtube.com/watch?v=Bd13SipjWrw

Old Navy - Mixed Race Flirting:
http://www.youtube.com/watch?v=gkajRip9zkQ&list=PL36DD087D3C688FB7

Ikea - Red Hot Bi-Racial Love and Broken Crockery:
http://www.youtube.com/watch?v=52FVcN-yKzo

     I'm glad the Cherrios people disabled the YouTube comments feature.  Any time you pull the plug on a racist, everybody wins.  
   

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