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Wednesday, May 30, 2012

Oh, Baby

     Advertisers have been using babies to boost sales for years.  Take a look at these ads.




My, how times have changed!  Kids are still used in print ads.  I like this one for Maglite flash lights.

My mommy said not to put beans in my ears.  She didn't say anything about nasal insertions. 


Computer animation makes anything possible.  Evian's roller skating baby ad is the most watched ad of all time according to Guinness.  

http://www.youtube.com/watch?v=9EOCHX9LgSs

I wonder if Ally McBeal's dancing baby hallucination was the inspiration for this.  http://en.wikipedia.org/wiki/Dancing_baby

Check out how they made the babies skate.
http://www.youtube.com/watch?v=KEv4BzjXqa0

Evian knows how to capitalize on a good thing.  This ad shows adults watering their inner baby.
http://www.youtube.com/watch?NR=1&feature=endscreen&v=Vg1jAWtWUaU

Sometimes the whole baby thing falls flat on it's face.  Burger King's adult-guy-in-a-onesie is sorta creepy.
http://i.bnet.com/blogs/sandboxrev2_bebr0324000.mov?tag=contentMain;contentBody

My personal favorites are the E-Trade babies.  I love this collection of cuts that didn't make it past the censors.
http://www.youtube.com/watch?v=itg2nAERlII


          
   

Tuesday, May 29, 2012

Sign of the Times

     Occasionally, Mike watches the horse races with some of his friends.  On Preakness day, one of the guys, who drives a delivery truck, remarked that he was making a delivery near one of the prisons in Camden when he saw a bunch of women on the sidewalk gesticulating wildly.  He was mystified.  I'm not sure how Mike knew what was going on, but he had the answer.  The women were "speaking" to inmates using sign language.  Who da thunk?
     It's called body texting, and it's been around for a while.  Here's an article from 1993 that discusses the goings on in front of the Camden County jail.  http://news.google.com/newspapers?nid=110&dat=19930125&id=LJYLAAAAIBAJ&sjid=rFUDAAAAIBAJ&pg=7227,1549508
In Bernalillo County, New Mexico the girls have added a little New Orleans style booby flashing to their messages.  Prison officials say this causes "restlessness" among the inmates.
     While some of the signing utilizes the American Sign Language alphabet to spell words, much of the medium is specific to the local population.
     I have heard that some convents require nuns to maintain silence.  The sisters use signs to make simple requests, like asking for another slice of bread at dinner.  More than one hundred years ago, hand signals were required in  some prison mess halls.



     Prisoners also try to thwart corrections officers by communicating with each other using signs.
     Humans are ingenious.  I find ingenuity almost as fascinating as the deviant mind.  I suppose the two go hand in hand sometimes.

Monday, May 28, 2012

That's Why Your Father Fought in the War

     When it came to my parents, there was never a shortage of things for me to criticize, especially when to came to my father.  Why did he have to wear those ugly plaid shorts?  Why did he wear black socks with white sneakers?  When was he ever going to finish painting the house?  My mother's answer was always, "Your father can do whatever he wants.  That's why he fought in the war."
     The war was World War II.  My father was drafted before the end of his senior year in high school.  He was determined to finish school, so he appealed to the draft board.  He was allowed to graduate and was drafted soon after.
     His military service took him first to Ft. Dix for basic training.  It was there that the guy, who never let his kids get away with anything, went AWOL every Sunday.  He scaled a fence and walked to his aunt's house in Juliustown.  After a home cooked meal, he slipped back on base.
     From basic training, Dad went to cook and baker's school.  The army marches on it's stomach, they say.  The way it worked out, Dad never did much cooking in the army.  He found out that the army marched on c-rations - powered eggs, spam, beans, chocolate, and cigarettes.
     Dad received his orders to go to Europe.  He said he was sea sick every day of the week long trip aboard an ocean liner.  Oddly enough, he never had a hiccup of sea sickness on the ride home.  He landed in England.  During his time there, he boarded with an English family.  He and his landlady exchanged Christmas cards and wrote an occasional letter until her death many years after the war.
     Dad learned a lot from all this training.  First and foremost, never volunteer.  The second cardinal rule seemed to be, "Don't be a show off."  The crack shot Depression era kid who brought home rabbits and birds for the dinner table, suddenly didn't hit the center of the target quite so consistently.  The star marksmen were the boys from the Ozarks.  According to dad, they could barely read and write, but they never missed the bull's eye.  Dad shot just well enough to qualify.  Well, playing down his shooting ability didn't win him a spot in front of a stove.  He landed in the infantry with the kids from the Ozarks.
     Dad was being trained for the D-day invasion.  He didn't land in Normandy on June 6, 1944, but followed on the second day of the invasion.  As a kid, we saw films of the landing craft delivering the soldiers.  When the craft was wading distance from shore, the back dropped down, and the soldiers headed for shore, rifles held above their heads.
     I asked, "Was the water cold?"
     The answer, "I didn't feel it."
     Dad said that by the second day, dead soldiers bobbed on the surface of the water.  The dead bumped into the reinforcements as they made their way to the beach.  Corpses were piled high on the sand, "stacked like cord wood," was how my father described it.  Things kept exploding.  At night, the glow of tracer bullets streamed through the air.
     Normandy was the beginning of a long march through Europe.
     "Where did you sleep?" I asked.  They slept in French farmer's houses, in barns, or in holes in the ground.  In winter, they might wake to find themselves covered with snow.
     "How did you bathe?"
     "We didn't."  But they had to be clean shaven.  They filled their helmets with water, lathered up, and shaved.  It might be weeks before they could wash from the neck down.
     "What if the farmers didn't want you in their houses, eating their eggs and chickens?"
     "They didn't have a choice.  We just took things."  War was war.  The French farmers didn't fear Americans.  The eggs and chickens were usually paid for with the cigarettes and candy from the c-ration packets.
     The ugliest part of the war for my father might have been they way some soldiers defiled the dead.  Dad helped himself to a pistol that a dead German officer would no longer need.  He said others committed barbarous acts like cutting off fingers to take rings.  The kid who could skin and gut a rabbit for dinner, didn't want any parts of chopping off fingers.
     Wars end, soldiers return home, and life goes on.  My sister, the only one of the three of us to have children, made Mom and Dad  grandparents.  I heard one of my nephews ask, "Grandmom, is this a free country?"
     Her response, "Yes, that's why your grandfather fought in the war."
     It's a free country for me and those grandkids, now grown, and the great-grandchildren that Dad never met.



On Memorial Day we should honor the sacrifices made by the members of our military.  Whether it was a gift of a couple of years time or the offering up of a life, we thank you for your service.

http://www.youtube.com/watch?v=uGGSjCalLB0

Private First Class Clarence E. Stackhouse, Jr.

Friday, May 25, 2012

The Nose Knows

     Blogging has gotten easier since my husband and my friends have begun sending me ideas.  Hubby Mike emailed some information this week about the pay scale for sommeliers or wine stewards.  I began thinking about the sense of smell and the closely related sense of taste. Who's got the keenest senses of taste and smell?  Kids, of course.
     "What stinks?" seems to come out of their mouths daily.  Whatever is "stinking" could be a pile of dirty socks, the corned beef and cabbage simmering on the stove, or mom's new after bath spray.  Any new odor is labeled as stink.  The same goes for tastes.  Advice to "just try it" is usually followed by the child reluctantly placing a miniscule morsel into his piehole, chewing accompanied by exaggerated facial puckering, and forceful ejection of the new foodstuff.

Yummers!

     Little super tasters and smellers rarely retain their skills.  Those who do can turn it into a pretty good living.
     Sommeliers, those who who pass the stringent three day exam and become members of the American Chapter of the Court of Master Sommeliers, can earn about $140,000 annually at fine restaurants or luxury resorts.  The American Chapter has 118 members with about 5 new members entering each year.
     So what if you are more of a smeller than a taster?  There is always the perfume industry.  The Nose or Le Nez is responsible for developing new fragrances.  In the past, people usually got into this line of work through family contacts.  These days, perfume companies run training programs open to company employees.  The University of Plymouth in the United Kingdom offers a Bachelor's Degree in Business and Perfumery.
     There other jobs that revolve around smelling and tasting.  Did you see the 60 Minutes piece about the Swiss company Givaudan?  Some people view Givaudan as masters of addiction for the tastes and smells they develop and market as food additives.
http://www.cbsnews.com/video/watch/?id=7389748n&tag=contentBody;storyMediaBox
I'm pretty sure there's a little dose of Givaudan in Wawa soft pretzels.  I can't resist them.
     Mike Rowe, the hottest thing in denim since Norm Abram, created boot flavored jelly beans at the Jelly Belly factory.
http://www.dirtyjobsmikerowe.com/2011/02/07/mike-rowe-creates-boot-flavor-jelly-belly-jellybean/
An Easter basket full of those would be the equivalent of a Christmas stocking full of coal, I suppose.  You know, I would love to see a kid wrinkle up his face and spit out candy.

Thursday, May 24, 2012

Nothing New Under the Sun

     Yesterday, I lamented the fact that I can't come up with an original idea.  Today, I'm reminded that there isn't anything new under the sun.  A Yahoo news article touts bartering as a smart, penny pinching tactic in today's tough economy.  They say the "age-old way to save money is making a big comeback."  http://news.yahoo.com/bartering--an-age-old-way-to-save-money.html  Come on, guys.  Bartering, like coupon clipping and hand-me-downs, has always around.  It's a new concept only to the twenty-somethings (or thirty-somethings), who have finally moved out of their parents' house, and have to figure out how to make ends meet.
     I first learned about bartering from my mother and Mount Holly's radio station WJJZ (1460 AM).  The station hosted an afternoon show called Buy, Trade, and Sell.  Listeners called in to explain what they wanted to purchase, swap, or unload and they left a phone number.  My mother divested herself of the crib used by her three babies and the chickens that were my science project with the help of WJJZ.
     The women of my generation, the ones who thought we could have it all, put our own special twist on bartering.  Working woman are swappping babysitting services, car pooling the kids to activities, and even dinner preparation.  I have a tough time imagining that meal swaps work with picky eaters, those with allergies, vegans, and gluten frees popping up everywhere.
     My first experience with the barter system occurred in college.  "Juicy Brucie," a friend from Rutgers, claimed stupidity when it came to doing his laundry.  Each week, he dropped off his clothes, a box of Tide , and a pile of quarters.  Figuring that hot water and detergent would kill the Bruce germs (just like they killed the Dad germs at home), I threw our stuff together, getting my wash done for free.
     The challenging thing about bartering is that it has to be a win-win.  Everybody has to be happy with the arrangement.  And then there are the tax implications.  Bartering can be taxable.  Check out this info from the IRS.  http://www.irs.gov/taxtopics/tc420.html  That being said, I won't tell if you won't.

Wednesday, May 23, 2012

Just One Original Idea

     Eugene Polley, the inventor of the television remote control, died Sunday, May 20, 2012.  Mr. Polley, a Zenith engineer, invented the remote in 1955.  The device was called the Flash-Matic.  http://news.yahoo.com/eugene-polley-inventor-tv-remote-dies-96-160944363--finance.html
     We didn't have a remote control in our house until long after 1955.  My father, the Lord of the TV, scoffed at those too lazy to get up and change a channel.  In reality, he was too cheap to pay extra for the luxury device.  When the remote was included as a standard item with all television sets, Dad never got out of the Stratolounger again.
     Besides wanting to get my writing published, I've often wondered if I could come up with an idea that would be a commercial success.  I'll never invent something like a remote control, but I'm clever enough to come up with an idea like the Pet Rock or the Chia Pet.  If an eight year old could conceive of a new way to microwave bacon, why can't I have just one original (and lucrative) idea?  http://web.mit.edu/invent/iow/fleck.html
     Maybe inventiveness requires a childish frame of mind.  If you don't know what isn't possible, then anything is possible.  One little genius was only two when she used a suction cup on an extension to reach out of a confined area and open a forbidden cabinet door.  Her parents realized that they could use this idea to make a tool that allowed wheel chair bound people to extend their reach.  The two year old had a patent by age four.  This link will show you sixteen things invented by kids.  http://www.cnbc.com/id/42497934/Inventions_By_Kids?slide=15  I was amazed to learn that popsicles, the trampoline, and the braille system were invented by youngsters.  My favorite was Man Cans, candles inside recycled soup cans that have manly scents like coffee, leather mitts, and sawdust.  Why didn't I think of that?
     The Pet Rock and Chia pets are novelties.  There are lots of things "invented" to make you smile, but other than, that have limited usefulness.

You'll get some double takes from passers-by

Great idea if you want to walk your fish

You'll never again have to worry that the guy you asked to take your picture will run off with your camera 

     Sometimes it's not a brand new idea, but an improvement on an old idea that changes the world.  Teflon had military uses before it coated the insides of pots and pans.  NASA used temper foam to cushion astronauts and fighter pilots before anyone realized it would make a comfortable mattress.  Maybe I could invent something useful for dog owners since I love dogs.  The retractable leash has already been done.  Forget mobile groomers.  The Three Stooges dog wash concept could use some tweeking.  Yep, I could run with that.

http://www.youtube.com/watch?v=RfyrMaMCIgE

Tuesday, May 22, 2012

Heroes

     Did you watch the TV show "Heroes"?  Have you seen the X-Men movies?  As A kid I loved Superman, the Lone Ranger, and most of all, Mighty Mouse.  Yeah, I know, Mighty Mouse was a cartoon.  But he always kissed the girl mouse at the the end.  Mighty Mouse was a chick cartoon.
     Television and movie superheroes are champions of truth, justice, and the American way first, and they masquerade as regular people for their cover.  Regular people don't think about being heroes.  They just rise to the occasion, if the occasion presents itself.  When these regular folks are questioned about their acts of heroism, they usually say that the hero role feels like the masquerade.
     Lately, it seems I encounter stories of heroes everywhere.  I just read the obituary of Ed Ray, the Chowchilla, California bus driver, who, in 1976, led twenty-six children to safety after their bus was high jacked by kidnappers and buried in a rock quarry.    
          http://news.yahoo.com/driver-hero-76-calif-bus-kidnap-dies-163635323.html
     I also read about Leslie Sabo, Jr. who just received the Medal of Honor.  Sabo died 42 years ago saving his patrol in Viet Nam.
          http://news.yahoo.com/blogs/power-players-abc-news/highest-honor-ultimate-sacrifice-102211016.html
     Every now and then, someone falls on the subway tracks in New York, and a fellow New Yorker comes to the rescue.  It happened in 2007 when Cameron Hellopeter had a seizure and Wesley Autry shielded Cameron's body with his own, holding him still while the train passed overhead.  It happened again in 2010 when Carlos Flores pulled Thomas Grant to safety after Grant had a seizure and fell on the tracks.
     When I got my first dog in 1990, I commented to my mother that my Yorkie Spike was a little on the stupid side.  Mom chastised me saying that the "dumb dog" might save my life some day.  I saved the dog's skin a couple of times when she got sick, but she never returned the favor.  She did, however, locate three dead mice that were causing a stink inside a bedroom wall.  I'm sure there are dozens of stories out there about Lassie-esque canine heroes, but I prefer the tale about Lulu, the pot-bellied pig.  Lulu saved her owner when the lady had a heart attack.  The porker squeezed through the doggie door and flopped down in the road trying to catch the attention of passers-by, and she didn't give up until someone followed her back to the house.
          http://old.post-gazette.com/neigh_west/20020409lulu0409p1.asp
     When I was a kid, my neighbor, Lillian Stanley gave her kidney to her son, Fred Stanley.  That was in 1968 or 1969.  A transplanted kidney can last twenty-five years when the donor and recipient are related.  Fred used his mother's kidney for over 40 years.  Sadly, he died in 2010.  Lillian Stanley was a hero.  And you know what else?  She also drove the Hainesport school bus.
     Only a few of us are going to march off to war and give life or limb for our comrades and our country.  Fewer still will have to jump in front of a train to save an epileptic.  If you are a big chicken like me when it comes to needles and pain, you won't volunteer to be a bone marrow donor.  You can, however, still be a hero.  Register as an organ donor through the New Jersey Department of Motor Vehicles.  http://www.state.nj.us/mvc/Licenses/organ_donor.htm  Like the bumper sticker says, "Don't take your organs to heaven.  Heaven knows, we need them here."   

     And for those of you who love Mighty Mouse, here he comes to save the day:
          http://www.youtube.com/watch?v=Ws_qtS_2YbM&feature=related