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Wednesday, July 18, 2012

Divorce, Oregon Style

     Elle Zober recently went through the crushing disappointment of losing her husband of ten years to a younger woman.  Now she's a single mom and has to dispose of her marital home.  She decided that the best way to accomplish this is with truth and humor.  The "For Sale" sign posted on her front lawn reads, "Husband left us for a 22 year old.  House for sale by scorned, slightly bitter, newly single owner ....  Adulterers need not apply."  The ex-husband is okay with the marketing tactics and even went halfsies on the sign.  According to the former Mrs. Zober, both she and her ex want to sell the house and avoid foreclosure.  http://news.yahoo.com/blogs/sideshow/ex-wife-uses-story-cheating-former-husband-sell-221218162.html
Once you click the link to the story, be sure to click KPTV-FOX 12 (located at the top of the article).  When the Fox-12 news box pops up, scroll down to the section marked "Most Popular Stories" and click on "Jilted ex-wife's unique tactic to sell Beaverton home."  You'll be able to watch a video interview with Elle Zober.
   
You can buy a frig magnet of this sign.  Elle Zober has set up a site for selling them.  Now that's enterprising.  http://www.greatfamilyhome.com/merchandise.html
    
It's obvious that Ms. Zober is a creative person.  One of the outlets of her creativity is her greeting card business.  Check that out.  http://www.totallyradcards.com/contact.html  Ms. Zober's speciality is birth annoucements, but she also does holiday, thank you, and graduation cards, invitations, and save the date cards.  I would like to suggest another product to add to the line - divorce announcements.  Maybe those inclined to proclaim their new status by way of announcements could include a refrigerator magnet in the mailing which contains their new contact information.    
 

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